Privacy Disclaimer | Ford New Zealand
Ford Motor Company of New Zealand Limited
Our Privacy Policy
What is personal information?
How do we collect and use your personal information?
For what purposes do we collect, use and disclose your personal information?
We may disclose your personal information
What happens if you don't provide personal information?
Who do we disclose personal information to?
How do we protect personal information?
Is the personal information we hold accurate?
How can you access or correct the personal information we hold about you?
Who should you contact if you have concerns about our handling of personal information?
Changes to our Privacy Policy
Our Internet Privacy Commitment
Information regarding Ford Motor Company of New Zealand Limited ("Ford") privacy practices
Normal web site usage
Use of "Cookies"
Disclaimer
Managing Connected Vehicle data
Our Privacy Policy
Ford Motor Company of New Zealand Limited ("Ford", "we", "our", "us") is committed to responsible privacy practices, including complying with the Privacy Act 2020 and all other applicable legislation governing privacy.
Our respect for our customers' privacy is paramount. We have policies and procedures to ensure that all personal information is collected and handled in accordance with the Privacy Act.
This Privacy Policy sets out our policies on the management of personal information - that is, how we collect personal information, the purposes for which we use this information, and to whom this information is disclosed.
This Privacy Policy is subject to and should be read in conjunction with any other terms and conditions you agree to when using or signing up to any of our services. If you use the FordPass App, please carefully read the FordPass Terms and Privacy Policy also available in the App itself.
By providing your personal information or using our products or services, you agree to this Privacy Policy. If you provide information about any other person, then you must have authorisation from that person to do so.
What is personal information?
Personal information is information that is about you or could be used to identify you. For example, personal information can include your name, address, telephone number and email address.
As part of your interaction with Ford, we may (where relevant) collect personal information regarding your driver's license and registration details, date of birth or age group, occupation, gender, information about your vehicle (including its number plate and vehicle identification number), answers you provide to questions we ask and other information in relation to your dealings with Ford, our agents, contractors, service providers or Dealers (such as types of vehicle purchased and replaced and repair/service history).
How do we collect your personal information?
The types of personal information Ford collects from you will depend on the circumstances in which the information is collected. The most common ways we collect your personal information are:
- directly from you when you provide it to us or our agents, contractors or service providers;
- via Dealers from which you purchase Ford related products or services;
- via the FordPass App when you create an account – we explain this in more detail below and in the FordPass terms and privacy policy;
- internet users may send Ford personal information, for example, in a message containing information about your Ford product or service;
- via our website or when you deal with us online (including through apps and social media);
- via our market research agencies;
- when you enter a competition or promotion;
- when you complete a survey;
- if you are an individual contractor to Ford, from your employer or recruitment agency;
- if you are employed by or contracted to a Dealer, from that Dealer;
- via in-vehicle technologies (e.g. SYNC system analytics and diagnostics features);
- via CCTV security cameras located on Ford premises;
- via the SYNC owners forum;
- from publicly available sources; and
- from our related companies.
We may also collect personal information from you through interactions you have with us directly, such as through our contact centres, e.g. our Ford Business Centre or online through our websites.
For what purposes do we collect, use and disclose your personal information?
In general we collect, use and disclose your personal information so that we can provide our products and services to you and for purposes connected with our business operations.
We may use your personal information:
- to provide products or services to you or to receive products or services from you;
- to verify your identity;
- to improve our products and services;
- to facilitate your request for a brochure or test drive, to add you to a mailing list or to respond if you request information (including via the Ford website or via an email you send to us);
- to record and maintain the details of your purchase of a Ford vehicle for warranty purposes or your purchase of a "myFord" or "Ford Solutions" product or service for administration purposes;
- to keep track of the repairs and servicing of your Ford vehicle by Dealers;
- to create and administer your web and FordPass accounts;
- to facilitate the provision of roadside assistance and other services you acquire from us, Dealers, our agents or contractors;
- to inform you in the event of a field service action, for example a recall, affecting your Ford vehicle;
- to issue service reminders;
- to help us identify and diagnose SYNC system usage and performance issues for quality assurance purposes and to improve our products and services;
- to help us develop, market, improve, manage, administer and facilitate our products and services and operations and those of our business partners, including sending you information we believe you will be interested in;
- for internal purposes (such as risk management, staff training and billing);
- to contact you (directly or through our service providers and marketing research agencies) to obtain your feedback and to find out your level of satisfaction with our products, services and Dealers through surveys;
- to report to and evaluate Dealers;
- to facilitate your entry and participation in a competition or trade promotion;
- to consider you for a job at Ford (whether as an employee or contractor) or other relationships with us;
- in the unlikely event that we or our assets may be acquired or considered for acquisition by a third party, that third party and its advisors;
- to address any issues or complaints that we or you have regarding our relationship;
- to contact you regarding the above, including via electronic messaging such as SMS and email, by mail, by phone or in any other lawful manner; and
- as otherwise authorised or required by law.
CCTV
If you attend Ford premises to work or as a visitor, we may collect your image through our use of a closed-circuit television (CCTV) system with fixed security cameras.
We collect CCTV footage for the purposes of:
- ensuring the safety and security of its staff and visitors on Ford premises;
- protecting Ford’s property and facilities;
- preventing or responding to critical incidences; and
- if necessary, investigating incidents related to the above.
Reasonable security safeguards are in place to protect your personal information collected by CCTV from unauthorised access, use or disclosure. CCTV vision is maintained on systems that are password protected and access to which is logged.
FordPass
If you use FordPass, please see our FordPass terms and privacy policy, which are available at https://www.ford.co.nz/privacy/fordpass/.
In summary, if you drive a Ford Connected Vehicle, depending on what state the vehicles is in, the modem may be sending certain limited data to Ford, Ford Motor Company (Ford’s parent company in the US) and cloud service providers (based in the USA). Data sent may comprise vehicle diagnostic data (including diagnostic trouble codes when detected), vehicle maintenance data (such as fuel and fluid levels, engine temperature and odometer information), the electronic serial number of your FordPass Connect modem (ESN), the SIM serial number (ICCID) and the vehicle identification number (VIN). Where Ford Connected Vehicle data is associated with your vehicle and linked to you, we treat this as personal information.
More information on managing Connected Vehicle data is set out at the end of this Privacy Policy.
We may disclose your personal information:
- to Dealers, our related companies, contractors (including mailing houses, marketing agencies, insurance providers, website and data hosting providers and other IT suppliers), other persons who perform services for, or in connection with, us (including to facilitate the delivery of purchases, to provide roadside assistance, to autoclubs, for electronic direct mailing, for credit card payment authorisation, for trend analysis, for market research, for promotions and for the provision of statistical sales information to industry bodies);
- to companies who may use your personal information in order to tailor electronic advertising to you (e.g. on a webpage) in relation to our products and services, or to our accountants, insurers (including those that provide extended warranties), lawyers, auditors and other professional advisers;
- to help us develop, market, improve, manage, administer and facilitate our products and services and operations and those of our business partners;
- for internal purposes (such as risk management, staff training and billing);
- to contact you (directly or through our service providers and marketing research agencies) to obtain your feedback and to find out your level of satisfaction with our products, services and Dealers through surveys;
- if you are an individual contractor to Ford or a prospective employee, to our medical service providers for any medical assessments or in relation to any health or safety incidents and to HR related service providers (e.g. for background checks, screening or aptitude testing);
- to any third parties to whom you have directed or permitted us to disclose your personal information (e.g. referees);
- in the unlikely event that we or our assets may be acquired or considered for acquisition by a third party, that third party and its advisors;
- to third parties that require the information for law enforcement or to prevent a serious threat to public safety; and
- as otherwise authorised or required by law.
Information which Ford holds about you may be transferred overseas to Ford's secure facilities. If your information is transferred overseas it will remain subject to strict security safeguards.
What happens if you don't provide personal information?
Generally, you have no obligation to provide any personal information to us. However, if you choose to withhold personal information, we may not be able to provide you with the products and services that depend on the collection of that information. As an example, if you do not provide us with the personal information we ask for in relation to a new vehicle you have purchased from us, we may not be able to notify you of a product recall affecting your vehicle.
Who do we disclose personal information to?
We will not disclose personal information to third parties except where:
- disclosure is for the purposes set out in this Privacy Policy;
- you have authorised such disclosure;
- we are required to provide the information by law;
- the information was or is publicly available;
- the disclosure is required to facilitate the sale, disposal, assignment or transfer of Ford or any of its assets or subsidiaries or related companies;
- disclosure is necessary to offer you products and services that may be of interest to you and to optimise the advertisements on our websites. For this purpose, we may engage third party service providers to perform functions for Ford. Such functions include mailing, delivery of purchases, credit card payment authorisation, trend analysis, market research, facilitating electronic direct mailing and promotions.
For our service providers to perform those functions, it is sometimes necessary for us to disclose your personal information to those suppliers. Where disclosures take place, we work with our suppliers to ensure that all personal information we provide to them is kept secure, is only used to perform the task for which we have engaged them and is handled by them in accordance with the Privacy Act.
From time to time, we provide statistical information to industry bodies about sales. This may include data collected about you and other customers. However, this data will be anonymised so that we will not provide any information that can be used to identify you.
Your personal information will not be “sold” by Ford to any other organisation for that organisation's unrelated independent use. We share anonymised “hashed” emails from our marketing database with media advertising partners, such as Facebook and Google, so that they can create Custom Audiences (groups of people with the same/similar characteristics or interests as you) and deliver advertisements on our behalf to their members. Members are identifiable when the Social Media partner matches our anonymised data to its anonymised data of its users.
How do we protect personal information?
At all times, we take great care to ensure your personal information is protected from unauthorised access, use, disclosure or alteration.
Personal information provided to us via forms on this website will be circulated via an un-encrypted email within the global Ford network and may be subject to unauthorised persons within Ford gaining access to this information.
We endeavour to ensure that our employees are aware of, and comply with, their obligations in relation to the handling of personal information. Only properly authorised employees are permitted to see or use personal information held by Ford and, even then, only to the extent that it is relevant to their roles and responsibilities.
Where we disclose your personal information to third parties we will use reasonable commercial efforts to ensure that such third parties only use your personal information as reasonably required for the purpose we disclosed it to them and in a manner consistent with the Privacy Act e.g. by (where commercially practical) including suitable privacy and confidentiality clauses in our agreement with a third party service provider to which we disclose your personal information.
We will not share your personal information with any organisations, other than those engaged by Ford or a related company to Ford to assist us in the provision of our products and services or as described above.
Is the personal information we hold accurate?
We endeavour to maintain your personal information as accurately as reasonably possible. However, we rely on the accuracy of personal information as provided to us both directly and indirectly. We encourage you to contact us if the personal information we hold about you is incorrect or to notify us of a change in your personal information. Our contact details are set out below.
How can you access or correct the personal information we hold about you?
You can request confirmation regarding whether or not we hold personal information about you. You may also request access to, or a copy of, the information and/or request that corrections or changes are made to that information. We will a) decide whether the request is to be granted and, if so, in what manner and for what charge (if any); and b) give or post a notice of the decision on the request to you.
We take reasonable steps to ensure that any personal information held by us is accurate. Wherever possible and appropriate, we will let you see the personal information we hold about you and correct it if it is wrong. If we do not allow you access to any part of the personal information we hold about you, we will tell you why.
If you wish to obtain access to your personal information held by us, or to request us to correct any errors in that information, please contact us by:
Phoning 0800 FORD NZ (0800 367 369);
Emailing us at nzinfo@ford.com; or
Writing to our Privacy Officer at 86 Highbrook Drive, Private Bag 76-912, Manukau City, New Zealand
If you make a request to us, we may require you to provide us with a suitable form of identification.
If you wish to access, correct or update personal information held by a Dealer, or unsubscribe from direct marketing from a Dealer, please contact that Dealer directly.
Who should you contact if you have concerns about our handling of personal information?
If you have any queries or concerns about the manner in which we have handled your personal information, please write to:
Privacy Officer
Ford Motor Company of New Zealand Limited
86 Highbrook Drive
Private Bag 76-912
Manukau City
New Zealand
Alternatively, phone us on 0800 FORD NZ (0800 367 369) or email us at nzinfo@ford.com.
When contacting us, please provide as much detail as possible in relation to your request, concern or complaint. We will send you written acknowledgement of your correspondence. We will investigate your query or concern and will advise you of the steps we have taken to answer or resolve it.
Changes to our Privacy Policy
We may change our Privacy Policy from time to time at our discretion. At any time, the latest version is available from our website at www.ford.co.nz.
Our Internet Privacy Commitment
Information regarding Ford Motor Company of New Zealand Limited ("Ford") privacy practices
This document describes Ford's policy regarding information received about you during visits to our websites. The amount and type of information received depends on how you use our sites. This website contains links to other sites. This privacy statement is for this web site only. We encourage you to read the privacy statements of each website that collects your personally identifiable information.
Normal web site usage
When using the Ford website, we or our third party service providers may collect web site usage information such as the IP address you are using, the name of your Internet service provider, your browser version, the web site that referred you to us and the next website you go to, the pages you request, the date and time of those requests and the country you are in. We or our third party service providers use this information to generate statistics and measure site activity to improve the usefulness of customer visits. During normal web site usage we do not collect or store personally identifiable information such as name, mailing address, email address, or phone number.
Use of "Cookies"
Ford and its third party service providers and / or third-party advertising partners uses web tracking and storage technology tools such as web beacons, "cookies", "pixel tags" and java code on Ford websites and in emails you have agreed to receive from us to collect or receive information regarding your activities on the site (eg. your IP address, page(s) visited, time of day). The use of such technology is an industry standard, and helps us monitor the effectiveness of our advertising and how visitors use the Ford websites. A "cookie" is a small data element stored by your web browser on your computer system. If selected by you, the Ford websites will store your username and password in a "cookie" to enable you to be automatically logged in when you return.
We, our third-party service providers and / or advertising partners use this technology to generate statistics and measure site activity to improve the usefulness of customer visits.
Each time you access Ford websites, Ford and its third party service providers and / or advertising partners may deliver certain customised information, including targeted ads, to you based on the data stored in your cookie. Third party advertising partners may show our ads on sites on the Internet and serve these ads based on information they collected about a user’s prior visits to our website and other Internet activity. Ford may also use analytics data supplied by third party vendors to inform and optimise our ad campaigns. This practice is commonly referred to as "interest-based advertising".
Opting out of Interest-Based Advertising: You may learn about how to opt-out of this kind of collection and use of information for your browser or device by managing your settings, and for your social media accounts by managing your preferences in your account settings connected with that social media platform.
Opting out from specific advertisers: Facebook: To learn more about how to opt out of Facebook Interest-Based Advertising, go to the Privacy tab on the Facebook website footer, and then select Facebook Ads Controls.
Disclaimer
Every effort has been made to ensure that the information on this site is correct and up to date, however, Ford does not provide any warranty as to the completeness or accuracy of the information and, subject to applicable laws, does not accept any liability for damages of any kind resulting from the access or use of this site and its contents.
Ford reserves the right to discontinue or change any of the models, prices, colours, materials, equipment or other specifications referred to on this site at any time without notice. Some of the equipment shown or referred to in this site may only be available as an option at extra cost. Always consult an Authorised Ford Dealer for the latest information about a Ford product, and its availability, before placing an order. All prices specified on this site are in New Zealand dollars.
All information on this site is protected by copyright and other intellectual property rights. No images, text or other content from this site may be distributed or reproduced without prior written approval from Ford.
Managing Connected Vehicle data
If you drive a Ford Connected Vehicle, your vehicle contains a cellular modem. You can check if the vehicle you drive is a Connected Vehicle here. This section outlines important information about the modem’s three different states (fully activated, partially activated or de-activated), the data transmitted by your modem in each state, and how you can choose the right privacy settings for you.
To begin with, a brief explanation, including a few definitions, describing how a Ford Connected Vehicle works.
FordPass / the FordPass App is an app that you can download onto your mobile device. It can be used in conjunction with a Connected Vehicle.
FordPass Connect modem is a cellular modem containing a SIM card which enables a Ford vehicle to connect to the internet, much like a mobile device with a SIM card. The cellular modem is embedded in the vehicle and just like other parts of a vehicle, is fitted at the factory.
If you have a FordPass Connect modem in your vehicle, you have a Connected Vehicle. To make use of it, you need to download the FordPass App, create an account and, similar to the concept of Bluetooth pairing, link the two together to create a ‘fully activated’ vehicle. Once fully activated, in addition to the standard services offered in the FordPass App, a range of Connected Services are available to you as outlined in the FordPass Terms and Privacy Policy which also outlines the data transmitted by your vehicle in this fully activated state.
The second condition is known as ‘partially activated’ and is the factory default setting. Therefore, your vehicle’s modem is in a ‘partially activated’ state at the time of new vehicle delivery or after completing a Master Reset.
In this state, the modem in your Connected Vehicle is sending certain limited data to Ford, Ford Motor Company (Ford’s parent company in the US) and cloud service providers (based in the USA).
The third condition is that of a de-activated modem. If a FordPass Connect modem is de-activated, the transmission of data and collection of information described ceases. Connected Services cannot operate in this state.
How to identify if a Connected Vehicle is transmitting data
In Connected Vehicles, icons displayed on the SYNC screen indicate that Connected Vehicle data is being transmitted by the vehicle. These appear as:
shows that the modem is activated and that Connected Vehicle data excluding location is being transmitted.
shows that the vehicle’s location is being transmitted.
shows the modem is activated, and that both Connected Vehicle data and the vehicle’s location are being transmitted.
How to control the data that is sent from a Connected Vehicle’s FordPass Connect modem?
You can change the data sent from your FordPass Connect modem or de-activate the modem via the SYNC system in your vehicle. In the Settings menu, select Customer Connectivity Settings and choose the options that are right for you.
The importance of Master Reset if you plan to sell your vehicle or you have just acquired it
If you are the first owner, your modem came in a partially activated state. If you are not the first owner, it may be in one of three states – fully activated, partially activated or de-activated as described above.
A Master Reset will reset both SYNC and modem to factory settings.
For the modem, this means returning it to a partially activated state. This will delete all authorised FordPass users, removing access to the Connected Vehicle via any linked FordPass account.
For the SYNC system, this means erasing all mobile phone and navigation data imported from all mobile devices that had been previously linked to your vehicle via Bluetooth. It also includes the deletion of addresses entered manually into the SYNC navigation system.
Completing this process is particularly important if you are not the first owner. Likewise, please don’t forget to do a Master Reset if you ever sell your vehicle. It is much like wiping your smart phone memory when you upgrade to a new device.
To perform a Master Reset, in SYNC select Settings and navigate to select Master Reset.
If you are not the first owner, we recommend that you contact Ford to let us know you are the new owner of your vehicle and we recommend you immediately Master Reset your vehicle, as described above.
Sharing your Connected Vehicle, or driving a shared vehicle
You can choose to share access to your Connected Vehicle to other users by authorising them in FordPass (only in fully activated state). This offers ultimate flexibility, particularly in a household setting where multiple members use the same vehicle. However, it is important to understand how the data moves in this situation.
If you are driving a Connected Vehicle, with a FordPass App account connected to it, the user(s) of the FordPass App may, depending on the connectivity settings selected in the vehicle, have access to:
- the vehicle's location;
- services which allow the vehicle to be remotely started, locked and unlocked;
- services which show information about the vehicle's status (for example, its fuel level); and
- notifications such as service reminders or useful tips.
More than one FordPass App account can be connected to a single vehicle. If you are driving a vehicle with more than one FordPass App account connected to it, depending on the connectivity settings selected in the vehicle, the user(s) of each account will have access to the information and services outlined above.
If you choose to connect your FordPass App account to a vehicle which has already been connected to another FordPass App account, your name and the fact that you have requested this connection will be shared, via the FordPass App, with user(s) who connected to the vehicle before you. This user or users will be given the opportunity to allow or refuse your connection to the vehicle.
If you share your Connected Vehicle with others, please tell them about your connectivity settings. For example, let them know where they can find the information needed to turn off location and other data sharing in the Settings menu in SYNC. You are responsible for ensuring that anyone you share your vehicle with is aware of the connectivity settings and our collection and use of data.
Your vehicle may tell a new driver that it is sharing data via pop-up notifications in-vehicle to alert drivers of data sharing settings. Drivers without a mobile device or with an unrecognised mobile device will see a pop-up displayed in-vehicle alerting them to the current vehicle data or location sharing settings. A mobile device is “recognised” if it has been paired with the SYNC system. This way if someone is new to your vehicle, or not driving it enough to pair their mobile device, the vehicle will notify them of its current connectivity settings.
So don’t forget, when putting back your seat position or adjusting your mirrors, you might also need to check your connectivity settings. Please note that disconnecting the vehicle, or changing data sharing settings, may impact the availability of certain Connected Services.
Where Connected Vehicle data is associated with your vehicle and linked to you, we will manage this as personal information.